Brakes, Ireland’s leading food service provider, has hired Clearbox Communications to handle its PR across the island of Ireland.
Clearbox will manage the brand’s PR and social media activity in the Republic of Ireland and Northern Ireland, positioning Brakes as Ireland’s leading foodservice provider following the company’s re-brand from O’Kane Foodservice.
Brakes is part of the Brakes Group, a leading supplier to the foodservice sector in the UK, Ireland, France and Sweden.
Clearbox will manage the new Brakes brand position in Ireland and will oversee the company’s sponsorship of some of the country’s leading food and hospitality exhibitions, including CATEX and the Irish Hotels Federation Conference 2015.
Clearbox Managing Director Anna Morris will lead the account, reporting to Brakes Ireland Marketing Manager, Courtney Radcliffe.
Speaking on the appointment of Clearbox Communications, Courtney Radcliffe from Brakes said: “It’s an exciting time for Brakes in Ireland as we look to go from strength to strength under our new brand name. Clearbox Communications will help drive our new brand awareness and position the business as Ireland’s leading foodservice provider.”
Clearbox’s Anna Morris added: “Brakes is one of the most successful brands in the European foodservice sector and we’re excited to be working with the company in Ireland to help build awareness of the new brand and the thousands of high quality products it provides to the hospitality industry.”