#TBT: Digital Dna
Posted on April 14, 2016
Every Thursday, we open up the Clearbox archives for a trip down memory lane. This week, we launched Digital DNA and Deloitte Digital's 2016 event so we thought we'd have a look at last year's campaign as we gear up for THE tech event of the summer. Read all about it here and buy your tickets here, folks! Digital DNA is a series of events in the business and technology space that aims to inspire local companies to embrace technology for growth. It started in 2013 and is something the Clearbox team has admired for years, so when we had the chance to work with the team in 2015, we jumped all over it. After a meeting with Digital DNA CEO Gareth Quinn, we quickly got to work launching the 2015 events, which included the Digital Business conference in Titanic Belfast, Digital Futures in Belfast City Hall and Digital Tourism, back at Titanic. We worked for several months with Gareth and his super-talented team at Digital DNA to create a drumbeat of news around the events, keeping it front of mind for media, delegates, sponsors and more. Our activity in the build-up to the events saw Gareth and his team grace the pages and digital channels of titles like the Belfast Telegraph, Ulster Business, Sync NI, Belfast Live and more regularly during the lead up to the events, while the team could also be heard on the airwaves of BBC Radio Ulster several times, alongside appearances on BBC Radio Foyle, Q Radio and the Profit Margin podcast. Our campaigns helped the Digital DNA brand reach a target audience of over five million people in Northern Ireland and beyond. The buzz helped drive record numbers of delegates to Digital DNA's brilliant events - the Digital Business conference alone attracted well over 500 people, who crammed into Titanic Belfast to hear inspirational talks from companies like Google, Facebook, Twitter and more. Working on the campaign had loads of highs, but our favourite element was Digital Futures, a programme aimed at inspiring the next generation of STEM business leaders in Northern Ireland. Open to secondary school pupils across the country, Digital Futures challenged young people to use technology to solve a problem currently faced by businesses or consumers. The ultimate aim of Digital Futures is to inspire our young people not to just work for companies like Google, but to create companies like Google, right here in Northern Ireland. The competition winners from Dominican College in Portstewart visited San Francisco as part of their prize, where they toured the tech giants of Silicon Valley. It's a programme that's coming back again this year and we're really excited to be a part of it. Digital DNA 2016 launched this week in partnership with Deloitte Digital. Digital DNA 2016 takes place on June 8th in St George's Market and will welcome dozens of speakers from some of the world's biggest companies to Northern Ireland with the aim of inspiring over 1,000 local and international business delegates to embrace cutting-edge technology and digital solutions. Digital experts from organisations like Manchester City Football Club, Atlas, Tableau and ChangeCorp will deliver keynotes alongside 16 workshops, panel discussions and fireside chats covering five core themes of marketing, data, security, fintech and innovation. Deloitte Digital is the principal sponsor of Digital DNA 2016, which is also partnered by some incredible names such as Aer Lingus, Allstate, innov8 Office Interiors, IE Domain Registry, MCS Group and Spiral Hosting.