Greenwich Leisure Limited (GLL) has appointed Holywood PR agency, Clearbox to support the organisation’s strategic communications programme across media relations, stakeholder engagement and internal communications.
The charitable social enterprise behind the portfolio of Better leisure facilities across Belfast, was established in 1993 and delivers leisure, health and community services across the city in partnership with Belfast City Council. The Better centres have served over 1.5 million visits in 2016 across fourteen facilities in Northern Ireland and, with ambitious growth plans for the city, plan to continue growing visitor numbers across the portfolio of facilities in Belfast.
The communications brief includes the launch of two new openings in 2017 – the redevelopment of Olympia Leisure Centre in South Belfast and the brand new Church Lane facility in Belfast city centre which promises to be the most technologically advanced gym in the country.
Gareth Kirk, Regional Director of GLL commented:
“Clearbox is a fantastic local company that has expertise in delivering regional communications programmes for leading brands. We are committed to establishing GLL as one of the key voices in Belfast’s burgeoning social enterprise scene and look forward to working with Clearbox, local media and our customers to do so.”
Anna Morris, Managing Director of Clearbox, added:
“GLL is a forward-thinking organisation with the overarching aim of making community services and spaces better for everyone. We are honoured to be selected as the organisation’s PR agency of choice and look forward to being able to share our expertise in creating social value for the Better leisure centres across the city.”
GLL is the largest UK-based charitable social enterprise delivering leisure, health and community services. Under the consumer facing brand Better, the organisation operates more than 200 public sport and leisure centres and 57 libraries in partnership with more than 30 local councils, public agencies and sporting organisations. Better leisure facilities enjoy 40 million visitors a year and have more than 650,000 members.
Alongside the organisation’s core leisure and library divisions, GLL runs sport and legacy development, health intervention and education, as well as offering the GLL Sports Foundation, one of the largest independent support programmes for talented young athletes in the UK.