21
Mar

The Clearbox Weekly – Friday 21st March

This week’s edition of the Clearbox Weekly is a guest post from Leanne Reilly, long-time in-house PR pro, now blogging about all things PR, Comms and Social Media. Over to you, Leanne!

Stuff I loved this week…

Being from a rugby family, the week got off to a swinging start as we recovered from the euphoria of Ireland winning the Six Nations (after a nerve-shredding 90 minutes!) and the poetic justice for the man, lovingly known as BOD, in his final match in the green jersey.

Then it was back to the grind and Tuesday brought the news that James Cordon will guest edit The Sun for Sport Relief. Cordon, one of those recent celebrities who can do no wrong, will be a welcome addition to the newspaper, and hopefully the good PR garnered can offset some of the recent negativity the publication received in its Page 3 vs Breast Cancer stunt.

‘Hump-day’ brought The Budget with all the usual lack of surprises. But we were bestowed with a fancy new one pound coin. Many tried to jump on the PR piggyback with it but the best, in my opinion, was McVitie’s announcement on Twitter that they would launch a 12-sided Jaffa Cake by replying to the official Royal Mint account announcement. Mmmm Jaffa Cakes…

And finally, the week came to a close with the soap-opera style ups and downs of the #NoMakeupSelfie social media craze to raise awareness of cancer. The cosmetic-free self portraits caused a backlash of claims that raising awareness wasn’t enough. Thankfully, there was a happy ending though, as Cancer Research UK announced they had received £1,000,000 in one day through text donations from selfie participants. If you want to read more, I wrote about it on my blog!

You can follow Leanne on Twitter @aCupOfLee and read her blog at http://acupoflee.wordpress.com/ http://acupoflee.wordpress.com/

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