By order of the Peaky Blinder…
Halewood

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Halewood

By order of the Peaky Blinder…

Winter 2019

In late 2019, we helped Sadler’s Peaky Blinder Lager launch the brand’s partnerships with the Irish Football Association, Linfield FC and The Irish Cup. We also looked after the brand’s communications and football sponsorships in Northern Ireland in that time. 

Our approach was simple. We wanted to build on the brand’s heritage and put Sadler’s Peaky Blinder Lager at the forefront of the conversations on Northern Irish football.

Not only did we manage the brand’s communications, we oversaw the rebrand of the Billy Bingham Lounge in the National Stadium at Windsor Park, managed the launch event which introduced the brand in Northern Ireland and designed a full suite of content for social media along with a strategy to help catapult the brand into the hearts of Irish football fans. We even hired our own Peaky Blinders to serve beer at the event.

Teasing out sponsorship announcements resulted in a broad range of coverage across print and online media, as well as numerous broadcast mentions. We even took to the streets armed with cans of beer and Sadler’s Peaky Blinder caps to share with media and football fans alike.