Building a digital revolution
Digital DNA

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Digital DNA

Building a digital revolution

2015 - 2016

Digital DNA is Ireland’s leading technology and business event. It started from humble beginnings and has now grown to become a two-day extravaganza that brings some of the world’s leading digital thinkers to Belfast to help local businesses grow. 

In 2015, Digital DNA approached us to help them increase their profile in the business and technology communities across Northern Ireland and the Republic of Ireland with the ultimate aim of increasing the number of delegates buying tickets for the event by 50% year on year. 

Our strategy was to use the management team at Digital DNA to inspire other local businesses with their own entrepreneurial story while generating mass press coverage and creating social media content with the speakers lined up to fly in for the event. 

In the last three years, Digital DNA has grown from an event attended by 150 people to one with more than 1,500 delegates and it’s been great to help the talented team at Digital DNA HQ to smash their targets through PR.