What makes the perfect partner?
its4women.ie

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its4women.ie

What makes the perfect partner?

Spring 2017

Online car insurance service, its4women.ie, wanted to develop a campaign that would bolster the brand’s support of Irish women with a programme of content dedicated to females across the country. In April, we launched a nationwide campaign calling for local women of all ages, shapes and sizes to star in the new TV and outdoor advertising campaign, themed around finding the perfect partner. 

A fun and targeted media relations campaign leveraged 37 pieces of online and offline coverage in key national and regional titles and attracted over 1,000 entries from right across the country. 

Once the ad was produced, we worked with each of the twelve ladies who starred in the campaign to find out a bit more about them and tell their stories in what was phase two of the campaign. With coverage spanning from Louth to Limerick and Dublin to Donegal, our overall earned media reach totalled 3.6 million for this campaign which allowed us to communicate with our audience on a local level.