Katie Taylor Media Ring
its4women.ie

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its4women.ie

Katie Taylor Media Ring

March 2015

We’re always ringing the press - but not often like this. 

Boxing superstar Katie Taylor was an ambassador for leading car insurance brand, www.its4women.ie, and the team asked us to create a campaign to help activate her association with the insurer. 

Taking Katie’s incredible boxing career as our inspiration, we rounded up a selection of national print, online and broadcast media and made our way to the champ’s gym in Bray. 

Waiting for the media in the gym’s boxing ring was Katie herself, ready to give them a workout they’ll never forget. 

Sparring and fitness sessions made up the morning of the event, and once the dust had settled on their boxing training, the press had the chance to interview Katie about her role with its4women.ie and asked her how she felt about inspiring the nation with her world class career as a boxer. 

This campaign is a fine example of quality over quantity. Five journalists attended the event and their experience resulted in some amazingly in-depth press coverage about Katie and the its4women.ie brand. 

Without a doubt, this is one of our favourite campaigns of all time and it definitely landed a knockout blow as far as branded coverage and content are concerned. We couldn’t finish this one off without a boxing pun now, could we?