Social sip, anyone?
Bushmills® Irish Whiskey

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Bushmills® Irish Whiskey

Social sip, anyone?

2017 - Present

We have been working with Bushmills Irish Whiskey on incredible creative campaigns since 2017, which includes creating high-quality social content for the Bushmills Ireland social media channels. 

Since 2017, we have worked hard to craft a unique, strong and authentic tone of voice for the brand in Ireland, building succinct, tailored content calendars and feeding into social content plans on a local and global level.

Telling Bushmills’ story across three different platforms - Instagram, Facebook and Twitter - the goal is to bring Bushmills Irish Whiskey closer than ever to curious and discerning whiskey drinkers in Ireland. Creating suites of captivating content, including stunning imagery, videos, cinemagraphs and cocktail recipes, we invite followers to discover more about the Bushmills range, and immerse themselves in the history and heritage of the whiskey.

Clearbox also utilises the Bushmills Ireland social channels to support ongoing brand campaigns, such as our immersive event series, Black Bush Stories. To do this, we implement a number of multi-layered social media programmes that boost interest in the Black Bush Stories campaign online, drive traffic to blackbushstories.com, increase event registration numbers and competition entries through the microsite, and engage with audiences in real-time during the events themselves.

On top of creating top class content, we also manage the Irish social channels’ reactive functions, ensuring that every message or request that comes through is responded to within 24 hours, maintaining two-way communication with our audience. We engage with consumers at every touchpoint on their timelines in a way that feels authentic to the Bushmills brand.

In 2019 alone, we created more than 160 new social media assets and shared close to 600 social posts across Instagram, Facebook and Twitter, generating a total annual reach of 2.47 million. We  also saw a combined growth in followers of 126% across Facebook, Instagram and Twitter.

To find out more about what we do, check out Bushmills Irish Whiskey on social media @BushmillsIRL.