The Doyen launch
Wine Inns

read more +
Wine Inns

The Doyen launch

September - October 2017

One of Northern Ireland’s leading hospitality groups approached us in the summer of 2017 to help them launch their newest venture, The Doyen. 

Housed on the site of the former King’s Head, The Doyen is an entertainment complex offering great food and drink for a wide range of audiences. 

Our approach to launch the new venue was simple - engage media and create a digital campaign that reached audiences in greater Belfast and beyond. 

We held a hard hat tour for selected press to announce the near completion of the building work and struck a digital partnership with Belfast Live to create paid content on the publisher’s website and social channels. 

A launch party and several recipe and profile features completed the project, which saw The Doyen launch to critical acclaim and, most importantly, brought local families, social trend setters and casual diners through the doors in their droves during the first month in business. 

Cheers!