We’re off to Sony Spain
Sony Mobile

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Sony Mobile

We’re off to Sony Spain

February 2019

For three years, Clearbox has been helping Sony Mobile launch its new devices in Ireland. And in February 2019, our partnership took us (and some fantastic Irish journalists) away from the Emerald Isle and into the Mediterranean sun.

The Clearbox team travelled with journalists from The Irish Independent, The Irish Times and The Irish Daily Star to attend MWC Barcelona (formerly Mobile World Congress), where Sony Mobile was launching a range of exclusive new devices: Xperia 1, Xperia 10 Plus, Xperia 10 and Xperia L3. 

For the four day trip, we planned travel itineraries, accommodation, meals and managed the day-to-day logistics for the journalists and key Sony Mobile representatives. We also organised a behind-the-scenes, exclusive booth unveiling and a post-conference event to showcase the new products.

MWC was a great success and the launch in the Republic of Ireland generated over 80 pieces of coverage and a reach of 53 million across online and print media, radio, broadcast and social media channels. 

Sadly, our mission to get a sun tan wasn’t as successful.