XZ1 and XZ1 Compact
Sony Mobile

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Sony Mobile

XZ1 and XZ1 Compact

September 2017

We started working with the team at Sony Mobile in mid-2017, looking after the brand’s communications in the Republic of Ireland. Part of our remit with Sony is to create and manage a number of events to launch new products. 

The XZ1 and XZ1 Compact, two of Sony’s most highly-anticipated devices of the year, were formally announced at IFA in Berlin and we were asked to recreate the German reveal for Irish media in Dublin. 

We created an event in the Woollen Mills in Dublin that offered media an exclusive hands-on experience with the products two weeks before they were available to the public. To bring the 3D scanning technology in the phone to life, we engaged Mcor Technologies, an Irish 3D printing company, to become part of the event by revealing 3D prints of the Sony clients as they gave the presentation. 

The event was split into two sessions to offer as many media as possible the chance to experience the new devices. 

The launch event generated some incredible reviews from national media in Ireland, with some commenting that the new devices surpass those on offer from the likes of Apple and Samsung.