From the Blog.

Clearbox Weekly 6th June

Jyrobike
06. 06. 2014
The latest Clearbox Weekly comes to you at the end of a brilliant week at Clearbox Towers. A great launch to a client's Kickstarter campaign and two new client wins means we're heading into the weekend in celebratory mode. Have fun whatever you're doing and whoever you're doing it with!On Monday, we held a media launch event to unveil Jyrobike to the world just before it launched on Kickstarter. Held at fabulous cycling cafe 'look mum no hands', the event offered media the first chance to experience the world's first and only auto balance bicycle.Once the event was over, we headed off to a secret location to meet the BBC for an exclusive hands-on with Jyrobike. The event and filming helped the Clearbox team generate some fantastic coverage for Jyrobike, including the BBC, BBC World News, Newsround, Daily Mail, Engadget, The Gadget Show, BikeRadar and Bike Biz.The coverage has helped Jyrobike achieve over $70,000 of funding in under three days. If you'd like to find out more about Jyrobike's Kickstarter campaign, you can visit its page here.Clearbox also welcomed two fantastic new clients to the agency this week. We'll announce further details on this next week…stay tuned…In other news, a big story this week for the PR industry came out of the Court of Justice of the EU when the PRCA celebrated a legal victory over the NLA.The case centred on the PRCA's argument that viewing content online does not infringe on the copyright of the publisher. The ruling means that internet users (including PR people, of course) have right to browse online news articles freely without the threat of infringing copyright law. You can read more about the case here.An octopus stopped traffic on Oxford Street this week when a truck caring the giant model of the sea creature broke down in rush hour traffic. The octopus was on its way to Betfair HQ for a World Cup campaign. The online bookie denied the breakdown was part of the stunt but we think they might be fibbing…Finally, they might make cool sunglasses but Ray Ban's latest social media campaign should have been kept in the shade. The brand tweeted this earlier in the week, much to the amusement/outrage of many twitter users: “Blend out. Tweet us a pic in underwear or costume with #RayBanMadeOf”That's your lot for this week, PR folk - see you next time!

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