Six Things I Picked Up At The 2016 National Prca Conference
28. 09. 2016
On Friday, I attended the 2016 National PRCA Conference at BAFTA's HQ in London. As well as great coffee and an awesome venue, the PRCA had organised a fantastic line up of speakers with none other than Sir Martin Sorrell kicking things off. Here are a few things I picked up on the day...1) Baroness Nicholson is a bit of a legendThe founder and chairman of AMAR International Charitable Foundation gave a passionate and eye-opening talk about her charity's work with Iraqi refugees and the importance of PR in shaping public opinion. Her parting words? 'Thank God for PR.'2) Never offer carrots in exchange for votesApparently it's illegal for political candidates to offer carrots as bribes in Tamworth. Even if the candidate is a rabbit. Ask Nick Ferrari from LBC if you don't believe me...3) The work that goes into good PR is often underratedFormer PR to the Rolling Stones and David Bowie, Alan Edwards, told us that the amount of work that goes into a really good piece of coverage is often underrated and we should take more credit for our work. OK, go on then…4) Theory stifles creativityRichard Fogg from CCgroup said he feels that PR degrees introduce a degree of rigour to the industry. This is something that we agree wholeheartedly agree with at Clearbox and why we work with the Ulster University to offer student internships. Students need to experience PR as well as study it to prepare them for a successful career.Richard was quick to call for PR degrees to be given the respect they deserve in the industry. Here, here!5) Never leave an empty chair in a crisisRod Cartwright from Ketchum stressed that not keeping the information moving is one of the worst things a brand can do in a crisis. The context may be bad news but always engage. And only put someone from the organisation who has cut through in front of the press (this isn't necessarily the CEO!)6) The future belongs to the few of us still willing to get our hands dirtyRod Cartwright with another gem - this time on the subject of leadership. Rod also added that exercising power isn't the same as exercising leadership. Fiona Wilkinson added that there's a 'difference between being on the board and having influence.'A couple of my favourite quotes from the day..."Successful leadership isn't about gender, it's about behaviour." Rod Cartwright, Ketchum."The PR role has changed from being an advisory function to being part of the team." Amanda Pierce, Burson-Marsteller."I'm never satisfied. And likely never will be until I have 100% market share." Sir Martin Sorrell, CEO, WPP.“To fill your agency with talent, diversify the pool.” Colin Byrne, Weber Shandwick.
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