24th May 2016: Sony Mobile Ireland has appointed Clearbox to manage its communications and PR programmes across the Republic of Ireland.The creative agency will work on a range of activities for the leading Xperia brand including product launches, sponsorship activation and press office management.Clearbox will report to Ciaran Cleary, who heads up Sony's mobile division in Ireland. The Holywood-based agency will work alongside leading London consumer consultancy, Fever PR, as part of an on-going partnership between the two agencies.The first campaign Clearbox will work on is the launch of the Xperia XZ Premium smartphone, which was unveiled at Mobile World Congress in Barcelona.Speaking on the new appointment, Ciaran Cleary from Sony Mobile Ireland said: “It's a hugely exciting time for Sony as we continue to push the boundaries of mobile phone technology with the launch of the Xperia XZ Premium, which features a 4K HDR screen and a world class Super slow motion camera. We're looking forward to working with the team at Clearbox on lots of innovative campaigns over the coming months.”Clearbox Head of Excellence, Anna Morris, added: “It's a massive honour to work with such an iconic brand. From the Walkman to PlayStation, Sony has been an integral part of our personal lives since we were kids and Xperia is a fantastic brand for us to sink our teeth into. We're raring to go and can't wait to get started with Ciaran and his team.”The Sony Xperia team at Clearbox can be reached at [email protected] / 0044 2895 622600. The team includes PR Director Karen Wallace, Project Director Danielle Hibbert and PR Manager, Grainne Glenny.EndsFor more information, contact 0044 2895622600 / [email protected]Clearbox is a creative consultancy that works with a number of global and local brands. The agency's current client list includes Bushmills Irish Whiskey, Amazon, Universal Pictures Ireland, Morelli's and MCL Insurance.The agency specialises in on and offline campaigns that get people talking. Clearbox has previously been named Best New Consultancy in the UK by the PRCA.
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