An advance warning - because of the Bank Holiday, our musings are a little shorter than usual this week…We've started working on two exciting new clients over the last few days. We can't reveal too much information just yet, but one is a fab new superfood brand that's launching across the UK & Ireland in the next few months and the other is a new invention from the US that will be a breath of fresh air in bathrooms across the world later this year…In other Clearbox news, Jyrobike's CEO and founder spoke to the guys at Bike Biz about the impact of the Giro D'Italia on the launch of the first Jyrobikes. Check out the article here.We've seen some pretty cool stuff going on in the press this week, including:Virgin Atlantic is set to make the dreams of kids across Northern Ireland come true from 2015 after the airline announced it is to fly direct to Orlando. Congratulations to both Virgin Atlantic and Belfast International Airport on a very exciting announcement.While we're on the subject of exciting announcements, Arsenal fans will no doubt be aware that the club launched three new kits this week.Despite images of the kits circulating on twitter for months, the club's new kit supplier, Puma, did a fantastic job in creating mass awareness and buzz for the launch. Not only did the brand have three first team players standing in the window of its Carnaby Street store to the delight of fans, it also created a water projection on the Thames against a backdrop of the London Eye, which also switched to Arsenal colours for the launch. Great launch from Puma, and the kits aren't bad either…Internet accommodation sensation Airbnb set tongues wagging this week when it revealed a new brand identity. It has divided opinion in the Clearbox office and the press - what do you think?That's your lot for this week, people - enjoy your weekends!
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