U.S. Start-Up Chooses Clearbox Communications To Launch Crowd Funding Campaign
06. 08. 2014
Bathroom technology company hands EU consumer brief to Irish agency Fresh Air Plus, a new start-up technology company based in Nashville, Tennessee, has appointed Clearbox Communications to handle its consumer PR in the UK & EU ahead of the launch of its first product in September.The first Fresh Air Plus first product is a high tech toilet seat that uses a sensor and integrated fan technology to quickly and discreetly remove unpleasant smells from the bathroom. Designed to fit any standard toilet, Fresh Air Plus aims to rid bathrooms of unsavoury odours and will launch through crowd funding website Kickstarter in the coming weeks.Clearbox will manage the start-up's UK & EU PR campaigns and will also create and implement a social media strategy to position Fresh Air Plus to target audiences ahead of its global launch. The Irish agency will promote the Fresh Air Plus story of technology, innovation and staff in the campaign beginning in August.Anna Morris, Managing Director at Clearbox Communications, said: “Fresh Air Plus is an exciting, innovative product and we're looking forward to working with inventor Adam Payz and his team in the U.S. as the company prepares to launch its first product to the world in September.”More information on Fresh Air Plus is available on twitter (www.twitter.com/FreshAirUS), (https://www.facebook.com/FreshAirUS) or via the website http://www.freshairus.com/EndsFor more information, please contact the Fresh Air Plus team at Clearbox Communications [email protected] / 02895 622600 / 07740361581 / @clearboxpr
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