Brief: profile Amazon's devices in the Irish media following Alexa's 2018 launch in Ireland.
In 2018, the Amazon devices team asked us to help launch Alexa in Ireland for the first time. An exciting launch campaign, which saw Echo devices shipped to customers in Ireland for the very first time, generated dozens of positive pieces of coverage in print, broadcast and online media.
Since then, Clearbox has worked with the Amazon devices team on countless campaigns for Echo, Alexa, Fire TV, Kindle, Ring.com and more in both the Irish media and UK regional press.
We've created hundreds of pieces of press coverage, reviews and features for everything from launch events and Alexa learning how to sing the Irish national anthem ahead of the Six Nations to Fire TV collaborations with Disney+ and Ring.com's life-changing home technology.
In 2021 so far, we've had fun with Alexa learning how to speak Shakespearean, working with Guinness World Record holders, launching the new-look Echo Show 5 and Echo Show 8 and Echo Dot for Kids.